AMÉLIA, 2009

Tânia Gonzaga



Video made with transparent prints on an overhead projector, displaying scenes of the everyday life of the 50s: kitchen appliances, clothing, magazines, cars and celebrities.

This video questions the contemporary women’s roles as mothers, wives and housewives, focusing on the dichotomy between women as subject and object.

50s visual references are used to establish a comparison with nowadays social condition, with the erotization of women’s image and with the restrictions brought by family and career. This discussion is made by superposition of transparent image prints of Simone Beauvoir, Rosie the Riveter, pin-ups, kitchen appliances and clothing.